Do you swear by (or at) your brand bible?

No matter how insightful, intuitive, and clear-cut your brand guidelines might seem, if your copywriters can’t easily adopt the voice, tone, or style, you might need a how-to guide to accompany your how-to guide. I’ve written several. It really helps.

On the other hand, if you just need copy that works, I can write that too.

Lissa Walker, Senior Copywriter, lives and works in Los Angeles. lissa@walkercopywriting.com