Copyblog

By Lissa Walker Matheny
 • 
2 years ago

My father was a Nestle salesman. My mother is the best cook on earth. And I, my friends, am their copywriter love child.

Growing up surrounded by several freezers full of my father’s Nestle chocolate samples, you would think I would tire of candy. You would …
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By Lissa Walker Matheny
 • 
2 years ago

Having worked as an entertainment copywriter for just about every network, studio and record company in Hollywood, it’s easy to get lost in the day-to-day deadlines. Sometimes it’s good to step back and take a look at the big picture.
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By Lissa Walker Matheny
 • 
2 years ago

While writing the advertising campaigns that helped launch Earthlink in 1995, I faced a unique challenge. Aside from branding and positioning the company in an emerging marketplace, I first had to figure out how to explain to the world what in the hell the Internet was.
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By Lissa Walker Matheny
 • 
2 years ago

Yes. I will work on a retainer basis. Let’s talk.

Lissa Walker, Copywriter lives and works in Los Angeles where she steadfastly refuses to take a real, full-time job, but is quite happy to work on retainer. lissa@walkercopywriting.com

By Lissa Walker Matheny
 • 
2 years ago

1. Using the word “emotional” to describe a property is like using a medical drawing of the reproductive system to seduce someone.
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By Lissa Walker Matheny
 • 
2 years ago

Do I seriously have to write a manifesto so I can be a copywriter who says they have one? All right. I’m working on it. Maybe. Check back later.

Lissa Walker is a freelance copywriter who lives and works in Los Angeles. She hopes to someday be …
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By Lissa Walker Matheny
 • 
2 years ago

Every year, I spend at least the equivalent of a Givenchy handbag on vitamins and herbs. I go out of my way to shop at Whole Foods for certified organic ingredients. Then I run out to Neiman’s or Barney’s and scoop up the latest “miracle” cream, lotion or potion and dash home to slather it on. Do I stop to think about what’s inside? Not a chance. I want gorgeous skin. I’ll do anything to get it—even if it freaking kills me.

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By Lissa Walker Matheny
 • 
2 years ago

Whether you’re a startup looking to grow or a big agency with national accounts, I fit easily into your advertising team. Let’s talk. Tell me what you need. I’ll tell you how I can help.

Freelance copywriter Lissa Walker lives and works in Los Angeles, …
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