What gives a food copywriter umami?

2 years ago  •  By  •  0 Comments

My father was a Nestle salesman. My mother is the best cook on earth. And I, my friends, am their copywriter love child.

Growing up surrounded by several freezers full of my father’s Nestle chocolate samples, you would think I would tire of candy. You would think anything that ubiquitous would become meaningless. You would think.

However, life at our house was not just about the candy.

It was about the food.

No matter how much there was, or how much we talked about it, no one in my family ever tired of food.

From my sister’s trips to the health food store for freshly squeezed, raw, organic juices; to family discussions about the superiority of Nova (lox) versus any other smoked salmon; to my father, daily asking my mother “Are you making something good for dinner?” to which my mother would reply “No, I’m making something bad” – buying, selling, cooking, eating, talking and worrying about food was Job 1.

Dieting was Job 2.

Endlessly on the search for the perfect health and weight-loss diet, which among others included: The Atkins Diet, The Pritkin Diet, The Beverly Hills Diet, The Macrobiotic Diet, The Raw Food Diet, The Juice Fasting Diet, The Cabbage Soup Diet, Weight Watchers, Jenny Craig, Nutrisystem, The Perricone Diet, The 1st Personal Diet and most recently Dr. Furhman’s Diet, I learned the benefits and drawbacks of just about every type of food, calorie, carb, fat and protein count – not to mention food combining.

Kombucha? I can tell you its probiotic properties.

Carrot juice? High in sugar.

Yin and yang? Stay balanced between the two by living on brown rice.

I could have rebelled.

Instead, I have turned into a copywriter who specializes in food and restaurants.

There is nothing quite like finding that sweet copy spot, that little emotional word-nudge that makes the mouth water and the car drive to the grocery store at midnight.

Maybe it’s some sort of primordial need to feed.

Maybe it’s just fun.

Maybe I’m good at it.

Anyway you look at it, someone has to do it, and I’m glad it’s me.

Lissa Walker, food and restaurant copywriter, lives and works in Los Angeles. Projects include work for The Cheesecake Factory, Koo Koo Roo, Mocha Mix, Nabisco, Rubio’s, Starkist and Star Fine Foods. For more information email  lissa@walkercopywriting.com.